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Visualization has been married to Architecture since the beginning of time. (Let’s say we start the courtship at 15,000 BC in the Paleolithic Era.) And in any relationship, communication is the key to success.

At each step of the architectural process – planning, design, and construction – visualizations provide a look into the future at the envisioned physical structure (or place). Over centuries, architects’ mania for perfection has demanded more realistic reflections of their imaginations, and technology has progressed to make these dreams come true. Whether engraved, sketched, painted, mini-modeled, or rendered, the more detailed the visualization, the clearer the communication.

As illustrators and renderers, our moral duty is to faithfully convey the intention of a design not only to communicate the architects’ goal but also to show a community, client, or investor what they are buying into. (Stir up some excitement!)

That is why we have developed LIQUID, our specially created, interactive walkthrough system. It goes deeper than a 360 degree panorama or a scripted animation and it is far superior to technical floor plans or scaled models. (We can’t help but quote Zoolander, “What is this? A centre for Ants? How can we be expected to teach children to learn how to read, if they can’t even fit inside the building!”)

We build the 3D models to spec and add lighting, textures, people etc. The model is then converted into a real-time engine at which point a user interface is designed and integrated. When we get passed all the highly technical stuff, we end up with a virtual environment in which a viewer can freely walk around a space. With the touch of a finger on a screen (or perhaps using a Nintento Wii controller and pad), you can experience the space as if you are actually there, and in real-time.

In the building that has not yet been built, you can watch how the sun sets through a window, or see how the building casts shadows on its neighbours. You can swap out wall colours, finishings, floors, and play with furniture placement. WIth infographics, you can learn about specific features of the building, or explore the amenities of a surrounding area. What would you like to see?

Everything in visualization history as led us to this point and as real-time technologies improve, the possibilities grow infinite. We are ready!

We hope you like our infographic of The Evolution of Architectural Visualization.